Meet the creative minds behind Lykke Living!
Karen Hines, Founder
Karen brings real experience in new product development and brand marketing to her work as a business professor, where she teaches entrepreneurship with a particular focus on the power of storytelling — a conviction that led her to found Lykke Living, a cabin-inspired boutique in Lenox built entirely around the idea that the things we bring into our homes should have a story worth telling. She lives in the Berkshires, where the slower pace and close-knit community fuel both her teaching and her belief in a simple, joyful life.
Sheila Shechtman
Sheila is a third-generation entrepreneur with four decades in retail and gifting, beginning as the first apprentice at Dean & DeLuca before founding Nanshe's, an acclaimed gourmet shop in West Hartford. Her work across merchandising, product development, and marketing helped shape Lykke Living, and she now lives in the Berkshires, serving on the board of the Becket Arts Center and in the Lenox Garden Club.
Rachel Shechtman
Rachel is a fourth-generation retailer who founded STORY, the groundbreaking concept store blending narrative, art, and retail, earning her spots on Fortune's 40 Under 40 and Fast Company's Most Creative People lists. A Henry Crown Fellow and the Brooklyn Museum's first Entrepreneur in Residence, she now advises brands like LVMH and Netflix, and helped shape Lykke Living's concept and product direction.
Jenny Shechtman
Jenny is an operations executive who spent a decade running operations at her mother Sheila's company, Giftcorp, before partnering with her sister Rachel to launch STORY and later serving as COO at New Stand. She offered key guidance on Lykke Living's store concept and operations, and now consults from NYC, with West Stockbridge as her happy place.
Nick Sizemore
Nick is a retail professional with 18+ years in visual merchandising, including roles as Global Head of Visual Merchandising for Lacoste and Head of Creative Services for Dylan's Candy Bar. He founded Sizemore Color Studios, specializing in helping retail brands express their identity across physical and digital platforms, and designed Lykke Living's store layout to optimize both customer experience and merchandising.
Stefan Kosof
Stefan owns Quality Logistics, specializing in high-end instrument delivery for the Boston Symphony Orchestra and venues across New England, and also coaches wrestling and gives motivational talks at local colleges. He brought his construction and engineering background to Lykke Living, where he and his team built custom fixtures, installed trees, and created the lighting installation that defines the space.
Marianne Rosner Klimchuk
Marianne recently retired as a professor and coordinator in packaging design at the Fashion Institute of Technology, known for connecting design theory with industry practice and advancing packaging design as both an art form and strategic business tool. She assisted with naming Lykke Living and designed its logo.
Deb Shreero
Deb brings her background as an Environmental Engineer to Lykke Living, where she serves as Buyer and Inventory Coordinator, sourcing new products and managing inventory with an eye for environmental impact. She's also the store's book buyer, known for a selection customers consistently praise — and her sidekick Finn can usually be found in the pet section.